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Collaboration, Innovation and Interactivity: the Power of Simulation and Software Design! (slides - PDF) Bill Dresselhaus, IDSA President and Founder of Dresselhaus Design Group, Inc., and Author of the book ROI: Return On Innovation

Abstract
Besides the current buzz in business and product development circles today about the desperate need for innovation and collaboration across the enterprise, customer-based market research and customer-based product design are also hot topics. There's a lot of talk about all of these essentials to success in business, but the hard part is actually doing them-walking the walk as well as taking the talk! Software engineers and designers have tremendous empowerment capabilities and potential to assist the "walking the walk" part for everyone from marketers to engineers to customers-via interaction and simulation design. Bill Dresselhaus, a veteran product engineer and industrial designer, will talk about how software designers can help everyone in an enterprise innovate and collaborate better, and, bottom line, develop better, more need-filling and wealth-building products and services than ever before. He will also elaborate on how software designers can collaborate with product designers and challenge both to learn from one another.

Biography
Bill Dresselhaus is passionate about the creative design process. With an extensive career in the trenches of new product development he wears many hats—product engineer, industrial designer, business manager, innovation facilitator, author, lecturer and publisher. Bill provides management, consulting, training and seminars internationally to entrepreneurs, corporations and educational institutions for enhanced business success.

Bill knows the power of innovation and design in business. A pioneer in product design and design facilitation, he is responsible for several award-winning products in the high-technology marketplace—from desktop computers to digital projectors to chemical instruments. Bill was one of the first in-house product designers at Apple Computer in 1979, leading and managing the design process for several innovative new products there, including the forerunner of the Macintosh. He is featured several times as an early Apple innovator in the book by Paul Kunkel, AppleDesign: The Work of the Apple Industrial Design Group. He was also one of the first in-house product designers at InFocus Corporation, functioning as lead designer and project manager on revolutionary new projection systems as well as the corporate manager and director of product design. Besides all phases of product design, development and business management, Bill's eclectic background includes biochemical research, petroleum refinery design and information graphics development. He is named on a number of design patents and international design awards.

In designing and authoring his unique new book, ROI: Return On Innovation, Bill integrated his design, engineering, manufacturing and business expertise with his intense passion for the design process and its ideation, simulation and implementation methodologies. He strongly feels, "Design is the universal creative process essential across any enterprise for implementing the true business of business: generating creative, innovative new ideas and turning them into need-filling, wealth-building products". In ROI, Bill graphically and visually describes how to facilitate innovation throughout a business, beginning with new product development, and ultimately permeating the entire enterprise. He demonstrates that collaboration of individual and collective creativity will more quickly actualize better products and maximize the return on product development investment. Besides being available in select bookstores and online, ROI serves as a textbook and manual in several international college classroom and professional training venues and provides the basis for Bill's ROI Seminars and corporate consulting.

Bill earned an M.S. in product design from Stanford University, an M.S. in chemical engineering from Iowa State University, and trained in the Executive Special Studies Graduate Program in Industrial Design at Art Center College of Design. Over the past twenty-five years his clients have included Apple Computer, Sun Microsystems, National Semiconductor, TransFresh Corporation, InFocus Corporation, Structural Dynamics Research Corporation, Oregon Graduate Institute, Alias|Wavefront, Oregon3D, Silicon Graphics, and many others.

Founder and President of Dresselhaus Design Group, Inc., Bill consults in industrial design, product development and innovation management. He also conducts seminars and training in creativity and innovation and teaches industrial design, design management, marketing, physical science, mathematics and other subjects in a variety of international education venues. His passion is the use of design, visualization and simulation to enhance innovation in business and education. Bill's office and studio are in Portland, Oregon. Visit his web site at www.BillDresselhaus.com.

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