ISR
If you build it, they might stay: retention mechanisms in WoW
| Title | If you build it, they might stay: retention mechanisms in WoW |
| Publication Type | Conference Proceedings |
| Year of Publication | 2011 |
| Authors | Debeauvais, T., B. Nardi, D. Schiano, N. Ducheneaut, and N. Yee |
| Conference Name | Sixth International Conference on the Foundations of Digital Games (FDG '11) |
| Date Published | June 28 – July |
| Conference Location | Bordeaux, France |