Vanity, Commerce, and Ownershipnow a well-recognized problem

• Now a well-recognized problem

• Generic terms: pimples.com

• Shared trademarks

  • apple the fruit, apple music, apple computer
  • delta the airline, delta the faucet-maker

• Migration of ownership

  • MTV.com

• Approaches: WIPO, Authority & policy, new TLDs, relative names

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